Digital Thodakkam Blog
Stay updated with the latest industry trends, insights from our team, project highlights, and news from Digital Thodakkam, your partner in digital creativity and technology.
Latest Insights
'Kerala Backwater Dreams', a small houseboat operator in Alappuzha, navigated the post-pandemic tourism slump by listing on OTAs and using targeted digital ads to attract domestic and international tourists. A story of resilience in India's tourism sector.
More Articles
A traditional handloom weaver from a village near Warangal, Telangana, 'Chenetha Kala', bypassed middlemen by creating a simple e-commerce site and using social media to sell Pochampally sarees directly. An inspiring tale of artisan empowerment through digital means.
A traditional jasmine flower vendor in Madurai, 'Malligai Rani', utilized WhatsApp Business and local online ads to expand her daily sales and reach new customers for events and daily poojas. A unique micro-case study of digital adaptation.
'Nawab Sweets', a historic sweet shop in Hyderabad, expanded its customer base across the city and beyond by launching an online ordering system and using festive digital ad campaigns. An uplifting tale of a local business embracing the digital world.
A beloved Vijayawada bookstore, 'Akshara Books', faced declining footfalls. See how they embraced an e-commerce website and targeted local ads to start a new chapter of success online. A story of digital adoption for a small Indian business.
An artisan from Mysuru, known for intricate wooden handicrafts, turned to Instagram and targeted digital ads to build a national brand, proving how local artisans can achieve online success with focused digital efforts.
From a local shop in Fort Kochi, 'Kerala Spice Treasures' embraced e-commerce and digital ads, taking the authentic flavors of Kerala to kitchens worldwide. An inspiring narrative of local business going global.
Discover how 'Kovai Pattu Nilayam', a traditional Coimbatore silk saree shop, transitioned from offline to online, attracting new customers nationwide through strategic digital marketing and online ads. An authentic Indian business case study.